About Us

Welcome to Squareroot Marketing, your trusted partner for performance-driven marketing and digital excellence. Located in Gurgaon, Haryana, we are a dynamic agency specializing in crafting high-impact strategies that deliver measurable results.

  • Square Root Co., located in Gurugram (Gurgaon), has established itself since around 2019 as a performance marketing agency focused on driving sales through platforms like Facebook, Instagram, and Google Ads 

    ⭐ Core Capabilities

    Performance Marketing Expertise
    Specializes in running Meta Ads, Google Ads (SEM), and UGC video ad creation using AI technologies 

    Works primarily in sectors such as D2C brands, real estate, BFSI and edtech

    Operates an AI‑enabled marketing model, building end-to-end campaign journeys from acquisition through retention 

    Process & Differentiation
    Their workflow includes: Audit & Strategy → Build & Launch → Continuous Testing → Aggressive Scaling once ROAS targets are met 

    In-house collaboration between creative and media teams ensures that ad strategy aligns with landing page/user experience optimization, rather than treating them as separate silos 

    They house an in-house production division (“Sqroot Motion Pictures”) for ad creatives, cutting turnaround time and creative iteration cycles 

    📈 Proven Results

    Sqroot showcases numerous case studies where they scaled clients' ROI significantly:

    Athflex: Raised monthly ARR from ₹25 L to ₹1 Cr at ~5× ROAS, with strong retention campaign results

    The Face Shop (India): Delivered 5× ROAS, boosted brand search volume by 3×, and achieved high conversions and CPM efficiency 

    Emprall: Maintained 12× ROAS while scaling ad spend; reduced cancellations/RTOs by 12%

    Studysid (EdTech): Achieved 50% reduction in CPL and CPM, increased CTR by 60% and lead generation by 82% 

    👥 Team & Background

    Founder: Avishek Dutta — over 15 years in strategic digital marketing leadership 

    Additional leadership includes Manisha Bhaskar (Marketing Head), Poornima Shukla (Content), Ankeet Kashyap (Development) 
    Squareroot Marketing

    The firm has served over 300+ clients, including growing D2C and e‑commerce brands 



    Our Office

    Ground Floor, DT City Centre Mall, MG Road,
    Gurgaon, Haryana – 122001